R&D

competitiveness

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Innovative Taste, Global Standards, and Exceptional Operational Efficiency

Product Differentiation

  • Signature Batter Powder

    Proprietary flour mix perfected with specialized technology

  • Differentiated Curing Method

    Optimal marination delivering deep, rich flavor

  • R&D Expertise

    Maintaining top quality through continuous research and development

Operational Synergy

  • Directly-Managed Store Network

    Acquiring field-centered operational know-how and utilizing stores as testbeds

  • Market Adaptability

    Agile capabilities to respond swiftly to evolving market trends

  • Menu Glocalization

    Menu strategy balancing global standards with local taste preferences

R&D System

  • Menu Innovation & Launch Strategy

    Multi-dimensional strategy & Visual Identity (V.I) development through cross-functional collaboration among R&D, Design, and Marketing teams

  • Market Intelligence

    Market trend analysis and consumer needs identification

  • Menu Engineering

    Recipe development and prototype testing

  • Field Verification

    Evaluating operational feasibility and customer response through directly-managed store testing

  • Quality Standardization

    Establishing Quality Assurance (QA) systems and standardizing manufacturing processes

  • Integrated Marketing Execution

    Executing comprehensive 360° launch strategies for successful market settlement